THE CREATION OF A CLOTHING BRAND
As part of our final bachelor’s project, we were tasked with developing a complete clothing brand from scratch.
We had to create a collection with a clear concept, carefully defining who we are as a brand, what we stand for, and the goals we aim to achieve.
DESIGN PROCESS AND IDENTITY
Throughout the entire process, we have focused on innovation, details, and concept development, working methodically to create a collection that reflects our brand and creative direction.
VISUALIZATION OF THE COLLECTION
An important part of the project was also bringing the collection to life through a photoshoot of our finished garments and the production of a promo video.
We had to sew four complete outfits, each consisting of 3-4 garments, which required precision, creativity, and a deep understanding of the collection’s overall expression.
MATERIAL SOURCING IN LONDON
To ensure the right material choices, we traveled to London to source textiles and materials that aligned with the collection’s concept and expression.
Here, we explored various textures, colors, and qualities, carefully handpicking materials that helped strengthen the collection’s identity and overall design.
STRATEGIC BRAND DEVELOPMENT
Through a thorough process, we have worked to develop a strong and cohesive brand. We have analyzed the market, created a visual identity, and strategically defined the brand’s direction.
Key elements such as mood boards, brand book, collection plan, and design strategy have been central to the development. The collection consisted of around 70 garments, where we created flat sketches with detailed descriptions of color, material choices, sizes, and names.